About EGPRA
The Egypt Public Relations Association is the professional association for public relations and communications professionals in Egypt.
Established by senior practitioners from the Egyptian communications industry, EGPRA provides a professional platform for advancing standards, ethics, capabilities, knowledge, and collaboration across the profession.
Our Purpose
EGPRA exists to unify and elevate the practice of public relations and communications in Egypt.
Our purpose is to:
- Promote ethical and professional excellence.
- Support the development of communications professionals throughout their careers.
- Contribute to stronger professional standards and practices.
- Encourage knowledge sharing and collaboration across the industry.
- Build greater understanding of the value and role of professional communications.
- Represent and connect Egypt's PR community internationally.
Our Ambition
Our ambition is to contribute to a stronger, more capable, and more respected public relations and communications profession in Egypt.
We believe this requires collaboration across the profession — bringing together agencies, in-house professionals, independent practitioners, academics, students and organizations around shared professional principles and a commitment to continuous development.
What We Do
EGPRA's work will develop across five core areas:
Standards & Ethics
Promoting ethical practice and developing guidance that supports high professional standards.
Professional Development
Providing learning, knowledge exchange, and development opportunities for practitioners at different stages of their careers.
Community
Creating opportunities for professionals and organizations across the industry to connect, exchange experience, and contribute.
Representation & International Engagement
Strengthening the standing of professional communications in Egypt and connecting the local industry to international professional communities.
Member of the Global Alliance
EGPRA is a member of the Global Alliance for Public Relations and Communication Management, connecting Egypt's professional communications community with an international network of public relations and communication management associations and institutions.
Built by leaders from across the profession.
EGPRA brings together senior leaders with extensive experience across public relations, strategic communications, reputation management, corporate and public affairs, crisis management, professional training, academia and regional and international practice.
Together, EGPRA's leadership is responsible for establishing the Association's governance, professional standards, membership framework, strategic priorities and initial programs.
The Founding Board
EGPRA was founded by five senior professionals from Egypt's public relations and communications industry who serve as its Founding Board during the Association's four-year founding governance period.
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Halim AbouSeif
Chairman, Founding Board
Halim is a founding board member of EGPRA with more than 35 years of experience in public relations, strategic communication, and crisis management across Egypt and the Middle East. As Managing Director of Rada PR, he led the agency to recognition as Best PR and Communication Agency in Egypt and Africa in 2019. A CIPR-certified trainer, he has advised Egyptian ministries on reputation and crisis management and has taught public relations at Misr International University since 2001.
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Lamia Kamel
Vice Chairman, Founding Board
Lamia is a founding board member of EGPRA and a leading practitioner in strategic communications and nation branding in Egypt. She founded CC Plus in 2006 and grew it into a full-service consultancy serving clients including Dell, Sony, and Toyota. In 2016, she launched the Narrative PR Summit, now in its tenth edition. She served as Egypt's Assistant Minister of Tourism and Antiquities for Promotion from 2021 to 2022, sits on the board of Orascom Development Egypt, and has taught marketing and communications at the American University in Cairo.
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Mai Abaza
Secretary General, Founding Board
Mai is a founding board member of EGPRA, bringing more than two decades of public relations consulting leadership across the MENA region. As Co-founder and CEO of Publicist Inc., she has built one of the region's leading agencies, partnering with global brands including Netflix, Spotify, Roche Pharmaceuticals, and Uber, as well as major international PR networks. Previously a lead consultant at Hill & Knowlton, she directed high-profile campaign rollouts across Europe, the Middle East and Asia.
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Mohamed A. Kader Emara
Board Member, Founding Board
Mohamed is a founding board member of EGPRA and Co-founder and Executive Chairman of Influence Communications Group, a regional strategic advisory firm operating across Egypt, the UAE and Saudi Arabia. With more than 20 years in public relations and marketing communications, he has advised more than 100 multinational companies on reputation, positioning, and stakeholder engagement. He previously held roles at Promo Seven, Weber Shandwick, and BP, and also coaches executives in strategic thinking, public speaking, and reputation management.
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Rania Azab
Board Member, Founding Board
Rania is a founding board member of EGPRA and Founder and Group CEO of 4PR Group, a Cairo-based reputation management consultancy serving clients across MENA, including ExxonMobil, Procter & Gamble, Nissan and Crédit Agricole. Before founding 4PR, she led the public relaunch of the Egyptian Stock Exchange and established its PR department. She has also served as EMEA Co-chair on the board of PROI Worldwide, a global network of independent PR agencies.
Additional Leadership
EGPRA's Founding Board is supported by additional leaders who bring specialist professional and governance expertise to the Association.
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Sherine Zaklama
Board Member
Sherine has more than 30 years of experience in marketing research and strategic communication. As Chairwoman of Rada Public Relations, she leads the agency's development of strategic communication campaigns. An internationally accredited CIPR trainer, she specializes in media training, public speaking and crisis management and has taught at Misr International University and the British University in Egypt.
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Sameh Mahmoud Reda
Treasurer, Board Member
Sameh is a financial and administrative consultant with more than 26 years of experience across Egypt, the UAE and Saudi Arabia. He has served as Chief Financial Officer at InterMark Network, TCD MENA and Influence Communications Group, and as General Manager of Full Screen, an accounting, tax and financial services firm. A certified financial advisor, he specializes in building financial systems and governance structures that strengthen transparency and support sustainable growth.
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General Manager
To be announced
EGPRA's General Manager will lead the day-to-day management and implementation of the Association's strategy, programs, and member services, working under the direction of the Board.
Building a credible and sustainable professional institution.
EGPRA is currently in its founding governance period.
Under the Association's bylaws, the founding members serve as the Founding Board for the first four years following the Association's establishment. During this period, the Founding Board is responsible for establishing the strategic, operational, and governance foundations required for the Association's long-term development.
Its responsibilities include setting strategic direction and priorities, appointing officers and committee leadership, admitting members, overseeing the Association's budget, and establishing the structures required for its future governance.
Before the end of the four-year founding period, the Founding Board will establish the transition and election process for the transfer of governance to an elected Board.
Following the founding term, founding members may continue to support EGPRA through an advisory role, helping preserve institutional knowledge and continuity.
Member Representation
Following the founding governance period, EGPRA's governance structure provides for member representation through its General Assembly and an elected Board of Directors, in accordance with the Association's bylaws.
Committees
EGPRA's governance structure provides for specialist committees supporting key areas of the Association's work, including:
- Ethics & Grievance
- Nominations
- Audit
- Membership
- Events
Committee activity and participation opportunities will be announced as EGPRA's programs develop.
Governing Documents
EGPRA is committed to responsible governance and transparent professional standards.